The easy path
should be the safe one.

First, everyone started building.

As we trained our team at Mindvalley to build with AI, something happened faster than we expected. Product managers made dashboards. Marketers made microsites. Analysts made interactive charts.

People closest to a problem could finally build something to solve it. That was exactly what we wanted.

Then we saw where the work was going. Internal tools and documents were being pushed to public repositories and deployed on the hosting platforms every tutorial recommended. The easiest way to share often meant an open URL on infrastructure we didn’t own.

Nobody was trying to bypass the rules. They had built something useful and wanted a colleague to open it.

The safe path was a queue.

Our DevOps team was getting request after request from people who just wanted their work deployed properly. Every app became a ticket. Every ticket became a wait.

We looked for a platform that made publishing easy while keeping apps private to our company, on our own cloud. The simple options kept the infrastructure with the vendor. The options we could own asked us to take on more infrastructure work.

We wanted something between those two extremes. A way for anyone to ship, with the right boundaries already in place.

So we changed the starting point.

We built a system where a repository, an agent’s folder, or an HTML file becomes a private app on our Google Cloud. Company sign-in is there from the start. Databases, previews, and logs come with it.

Going public is an explicit decision. Ownership stays with the company. And the person who built the app doesn’t need to wait for someone else to deploy it.

Today, Elula powers Mindvalley’s internal websites and applications in production. When friends at other companies started asking to use it, we decided to make it available to more teams.

This is the product we wanted for ourselves: a small step between an idea that works on your laptop and something your whole team can use.